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Brand Guidelines 

Welcome to the Gay on Wye Brand Guidelines! This document is designed to help you understand and use our brand elements consistently and accurately. Maintaining our brand identity is essential for conveying our mission and values to the world. By following these guidelines, you help us keep our message clear, inclusive, and authentic.

 

Our Mission & Values

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At Gay on Wye, we are dedicated to creating a welcoming, inclusive, and vibrant space that celebrates the LGBTQ+ community. Our mission is to foster a sense of belonging and pride, promoting diversity, creativity, and acceptance in everything we do. These core values shape the foundation of our brand and should be reflected in all communications and visuals.

 

Logo Guidelines

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Our logo is the cornerstone of our brand identity. It represents our commitment to inclusion and our connection to the community. Consistent use of the logo reinforces our brand recognition and integrity.

 

  • Primary Logo: The primary Gay on Wye logo should be used in all official communications and marketing materials. Ensure there is sufficient clear space around the logo for visibility and impact.

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  • Alternative Logos: We offer variations of the logo in monochrome and simplified formats for use in specific situations (e.g., dark backgrounds or limited space). Use these variations only when necessary.

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Logo Do’s:

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  • Use only approved logo files.

  • Maintain the aspect ratio and proportions of the logo.

  • Ensure the logo is legible and clear on all backgrounds.

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Logo Don’ts:

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  • Do not alter the colors or distort the logo in any way.

  • Do not add effects like drop shadows, gradients, or outlines.

  • Do not use outdated or unapproved versions of the logo.

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Color Palette

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Our color palette reflects our brand’s warmth, energy, and inclusivity. It consists of primary and secondary colors, which should be used appropriately to maintain consistency.

 

Primary Colors: These are the core brand colors, representing our identity.

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  • Primary Colour : HEX Code D1205C

  • Secondary Colour: HEX Code FFFFFF

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Secondary Colors: These colors support the primary palette and add variety while keeping a cohesive look.

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  • Supporting Colour: HEX Code FFB300

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Usage: Primary colors should dominate communications, while secondary colors can be used for accents or highlighting key information.

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Typography

 

Typography plays a key role in communicating our brand’s voice. We have chosen fonts that are clean, modern, and accessible, aligning with our inclusive approach.

 

Primary Font: Anaheim Gothic

Used for headings and prominent text elements.

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Secondary Font: Any Plain Sans Serif Font is ok.

Used for body text and smaller details.

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Font Do’s:

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  • Use the primary font for headings and key messages to maintain consistency.

  • Ensure text is legible and accessible by using appropriate sizes and weights.

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Font Don’ts:

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  • Do not use unapproved fonts or heavily stylized typefaces.

  • Avoid using too many different font styles within a single piece.

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Imagery & Photography

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Our imagery should reflect the diversity, energy, and sense of community that defines Gay on Wye. Photos and visuals should be authentic, vibrant, and inclusive.

 

Imagery Do’s:

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  • Use photos that showcase real people, genuine interactions, and inclusive events.

  • Aim for bright, natural lighting and candid moments.

 

Imagery Don’ts:

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  • Avoid using staged or overly posed images.

  • Do not use stock images that feel impersonal or don’t align with our values.

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Tone of Voice

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Our tone of voice is warm, inclusive, and friendly. We aim to communicate with authenticity and empathy, creating a welcoming environment both in-person and online.

 

Do:

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  • Be conversational and approachable in all communications.

  • Use inclusive language and avoid jargon.

  • Show empathy and positivity, reflecting our support for the community.

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Don’t:

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  • Use overly formal or rigid language.

  • Be dismissive or insensitive in addressing issues or questions.

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Social Media & Digital Guidelines

 

Social media is a key platform for connecting with our community. Our posts should be consistent with our brand’s values and visual identity.

 

  • Profile & Covers: Use the approved logo and colors for all profile images and cover photos.

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  • Posts: Keep visuals bright, inclusive, and engaging. Use the primary color palette and approved fonts for graphics.

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  • Voice: Be friendly, responsive, and inclusive. Address concerns openly and foster positive discussions.

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Partnership & Co-Branding Guidelines

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When collaborating with partners, it is important that our brand values are upheld. Co-branded materials should maintain our visual identity and tone of voice.

 

  • Logo Placement: Ensure both logos are clear and maintain proportional size relationships.

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  • Brand Consistency: Use approved fonts, colors, and messaging to ensure a cohesive look.

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Contact for Brand Queries

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If you have any questions about these guidelines or need access to logo files, fonts, or additional assets, please contact our brand team at tom@gayonwye.com. We’re happy to assist and ensure our brand is represented consistently.

 

Thank you for helping us maintain the integrity of the Gay on Wye brand!

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